Home / Save Wildlife. Feel Good.

Thanks to our links with organisations committed to the wellbeing of animals, we ensure that a percentage of each sale goes towards helping create a sustainable future for both animals and wildlife to thrive. With the help of our partners across the globe, we aim to use our products and the lifestyle they inspire as a vehicle for real change.

Making a Real Difference.

Wildlife preservation. Perhaps the greatest threat that faces many species is the widespread destruction of their natural habitats. Scientists tell us the best way to protect endangered species is to protect their homes.
The number of terrestrial animals across the globe is reducing at an alarming rate and many of our beloved species are at risk of extinction: elephants, tigers, rhinos, lions, pandas, sloths, jaguars and many more. In the last 40 years, animal populations have declined by an average of 52%.
How do we help?
A percentage of our sales goes to the African Wildlife Foundation (AWF), an organisation whose aim is to protect endangered animals by working to preserve the wildlands of Africa. AWF works to reduce concentrations of greenhouse gas emissions in ecosystems by encouraging landscape-scale conservation, sound forest management and avoided deforestation and range rehabilitation, through appropriate carbon payment mechanisms.

AWF approach 

Wildlife Conservation
Land & Habitat Protection
Community Empowerment
Economic Development
With your support, we can help protect wild plant and animal species, as well as their habitat.

Every Purchase Matters.

By changing the way you eat can really change the world. At GaiaTribe, we encourage people to be sustainable for the future of our wildlife.

A Rich Tradition of Conservation

In 1961, African Wildlife Leadership Foundation, Inc., later African Wildlife Foundation (AWF), was established to focus on Africa’s unique conservation needs. This chronology highlights important steps in AWF’s growth and success for the past 50 years. African Wildlife Foundation's mission is to ensure wildlife and wild lands thrive in modern Africa. 

What can you do to help?

🐘 Learn about endangered species in your area. 
Teach your friends and family about the wonderful wildlife, birds, fish and plants that live near you. The first step to protecting endangered species is learning about their importance. Our naturally provides us with many indispensable services including clean air and water, food, medicinal sources, commercial, aesthetic and recreational benefits. For more information about endangered species, visit endangered.fws.gov and join our activist network to receive updates and action alerts.

🐘 Visit a national wildlife refuge, park or other open space
. These protected lands provide habitat to many native wildlife, birds, fish and plants. Scientists tell us the best way to protect endangered species is to protect the places where they live. Get involved by volunteering at your local nature centre or wildlife refuge. Go wildlife or bird watching in nearby parks. Wildlife related recreation creates millions of jobs and supports local businesses. To find a wildlife refuge near you, visit www.fws.gov/refuges/ To find a park near you, visit www.nps.gov To find a zoo near you, visit www.aza.org

🐘 Make your home wildlife friendly. 
Secure rubbish in shelters or bins with locking lids, feed pets indoors and lock pet doors at night to avoid attracting wild animals into your home. Reduce your use of water in your home and garden so that animals that live in or near water can have a better chance of survival. Disinfect bird baths often to avoid disease transmission. Place decals on windows to deter bird collisions. Millions of birds die every year because of collisions with windows. You can help reduce the number of collisions simply by placing decals on the windows in your home and office. For more information on what you can do, visit https://www.rspb.org.uk/birds-andwildlife/advice/gardening-forwildlife/creating-a-wildlife-friendly-garden/

🐘 Native plants provide food and shelter for native wildlife. Attracting native insects like bees and butterflies can help pollinate your plants. The spread of non-native species has greatly impacted native populations around the world. Invasive species compete with native species for resources and habitat. They can even prey on native species directly, forcing native species towards extinction. For more information about native plants, visit http://www.plantsocieties.org.

🐘 Herbicides and pesticides may keep gardens looking nice but they are in fact hazardous pollutants that affect wildlife at many levels. Many herbicides and pesticides take a long time to degrade and build up in the soils or throughout the food chain. Predators such as hawks, owls and foxes can be harmed if they eat poisoned animals. Some groups of animals such as amphibians are particularly vulnerable to these chemical pollutants and suffer greatly as a result of the high levels of herbicides and pesticides in their habitat. For alternatives to pesticides, visit http://www.beyondpesticides.org.

🐘 Slow down when driving. 
Many animals live in developed areas and this means they must navigate a landscape full of human hazards. One of the biggest obstacles to wildlife living in developed areas is roads. Roads divide habitat and present a constant hazard to any animal attempting to cross from one side to the other. So when you’re out and about, slow down and keep an eye out for wildlife.

🐘 Recycle and buy sustainable products. 
Buy recycled paper, sustainable products such as bamboo and Forest Stewardship Council wood products to protect forest species. Never buy furniture made from wood from rainforests. Recycle your mobile phones, because a mineral used in mobile phones and other electronics is mined in gorilla habitat. Minimise your use of palm oil because forests where tigers live are being cut down to plant palm plantations.

🐘 Never purchase products made from threatened or endangered species.
Overseas trips can be exciting and fun, and everyone wants a souvenir. But sometimes the souvenirs are made from species nearing extinction. Avoid supporting the market in illegal wildlife including: tortoise-shell, ivory, coral. Also, be careful of products including fur from tigers, polar bears, sea otters and other endangered wildlife, crocodile skin, live monkeys or apes, most live birds including parrots, macaws, cockatoos and finches, some live snakes, turtles and lizards, some orchids, cacti and cycads, medicinal products made from rhinos, tiger or Asiatic black bear.

🐘 Harassing wildlife is cruel and illegal. Shooting, trapping, or forcing a threatened or endangered animal into captivity is also illegal and can lead to their extinction. Do not participate in this activity, and report it as soon as you see it. To learn more, visit http://www.nwcu.police.uk/